AFFORD Business Club (ABC) aims to support job creation in Africa by providing business development support to African diaspora entrepreneurs who seek to develop or launch their businesses in Africa.

This programme will provide 5 key pillars that every business needs to develop a marketing strategy:

• Customers
• SMART goals (Specific, Measurable, Achievable, Realistic & Timely)
• Strategies
• Budget and Resources
• Evaluation

This half day masterclass is suitable for anyone wanting to successfully implement marketing and PR in-house to increase their businesses profit and impact. In the session you will learn who your customers are, easy ways to reach those customers and what they want to know about your business offer.

The programme will be delivered by Denise Rawls, Business Adviser for AFFORD.